Super Bowl Teasers

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Super Bowl XLIX is only a week away and already advertisers have been teasing their big Super Bowl ads on the internet!

Pepsi

Ad agency, The Brooklyn Brothers, created the “Hyped for Halftime” campaign for Pepsi, in partnership with Comedy Central. Craig Robinson stars in a new three-part online comedy series.

Snickers

This will be Snickers’ first Super Bowl spot since 2011. BBDO New York is continuing the “You’re Not You When Your Hungry” campaign with a Brady Bunch twist. Jan’s sister has become so grumpy she’s turned into Danny Trejo, angrily brushing her hair.

Newcastle

Newcastle is buying a regional Super Bowl spot this year and Aubrey Plaza’s sarcasm and lack of energy make her the world’s worst spokeswoman—or anti-spokeswoman.

 


Katlyn NessKatlyn Ness is the Production Coordinator for Explore Media, an award-winning digital video production company headquartered in South Bend, Indiana.  She blogs about the advertising, film and music industries as they relate to tv ads, web videos, industrial & commercial video, and branded films.

 

Progressive Ads of 2015

With marriage equality on the rise there has been an increase in progressive ads starring same-sex couples, which show a fresh take on family life and relationships.

 

Nikon created an ad with Kordale and Kaleb Lewis who gained unexpected Instagram stardom after posting a photo of themselves and their daughters getting ready for school. The photo went viral and now they have their first commercial deal!

 

Axe is known for their narrow views on relationships, but they recently became progressive in their latest ad for Lynx in Austrailia. Around the 30-second mark the voiceover advises the user to “Kiss the hottest girl or the hottest boy!” And we see the guy do just that. Take a look!

 

Lastly, Tiffany & Co. rolled out some new print ads involving seven real life couples who popped the question, including a same-sex couple! This is a push for the company to shore more diverse love stories. “Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms,” said a spokeswoman for Tiffany & Co.

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Katlyn Ness

 

Katlyn Ness is the Production Coordinator for Explore Media, an award-winning digital video production company headquartered in South Bend, Indiana.  She blogs about the advertising, film and music industries as they relate to tv ads, web videos, industrial & commercial video, and branded films.

Remembering Stuart Scott

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 “You beat cancer by how you live, why you live, and in the manner in which you live.” -Stuart Scott

The passing of ESPN SportsCenter anchor, Stuart Scott, has left many of us weeping. I found a wonderful collection of some of SportCenter’s best TV ads featuring Scott! From trying a daring new haircut to beating children in a youth basketball game, Scott gave it his all when it came to comedy!

 

 


 

Katlyn NessKatlyn Ness is the Production Coordinator for Explore Media, an award-winning digital video production company headquartered in South Bend, Indiana.  She blogs about the advertising, film and music industries as they relate to tv ads, web videos, industrial & commercial video, and branded films.

Top 3 Long-Form Ads of 2014

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You probably won’t see these long-form ads on TV, instead you’ll find them all over the internet! 2014 brought forth ads that changed the way we thought about the world around us and in one ad, made us laugh about a taboo subject! Check out my top 3 long-form ads of 2014!

 

 

“Like a Girl”

Proctor & Gamble recently took on a self-esteem issue in their new Always “Like a Girl” ad. They object to the age-old expression that is always used to express a weak or lesser form of anything with a simple question, “When did doing something ‘like a girl’ become an insult?” Even if this is just a sales pitch to sell more panty liners, it sends a great message!

 

“First Moon Party”

No one likes to talk about periods, but Hello Flo & production company, Hayden 5, created a hilarious take on subject making it a little less taboo. A girl’s friends are getting their periods, and she’s not. So, what else is there to do but fake it! Oh, but mom isn’t quite fooled, so she decides to throw her daughter a “first moon party.”

 

“Most Shocking Second A Day”

Save the Children UK partnered with UNIT9 Films to create a short ad to help raise support for the victims of the war in Syria. The video gained 21 million views on Youtube in just 5 days. It asks an important question, “What if the conflict in Syria was happening in London?”

 


 

Katlyn Ness

Katlyn Ness is the Production Coordinator for Explore Media, an award-winning digital video production company headquartered in South Bend, Indiana.  She blogs about the advertising, film and music industries as they relate to tv ads, web videos, industrial & commercial video, and branded films.

 

Our Best of the Best List

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This has been a great year for advertising so we came up with five of our favorite ads of the year, ours included! This is our best of the best list of 2014!

 
 

HBO – “Awkward Family Viewing”

Well this is awkward. I love HBO, but there’s nothing weirder than watching a sex scene with your parents. This ad is aimed at millennials and they not only promote their service, but also the edginess of their programs.

 

Under Armour – “I Will What I Want”

This is a truly empowering ad for Under Armour created by Droga5 starring Misty Copeland, a talented ballerina who was told she would never be a dancer.

 

Interra Credit Union – “First Vacation”

Life is chock full of “Firsts” and Interra Credit Union wanted to communicate that excitement and anticipation!

 

John Lewis – “Monty the Penguin”

I can’t get enough of this cute and loving commercial! Christmas ads are like Super Bowl ads in the UK and Adam&eveDDB knocked it out of the park!

 

Visit South Bend

The music in the ad is inspiring and complements the lively city of South Bend! Who knew our hometown could be so beautiful!

 

What were some of your favorite commercials this year?


 

Katlyn NessKatlyn Ness is the Production Coordinator for Explore Media, an award-winning digital video production company headquartered in South Bend, Indiana.  She blogs about the advertising, film and music industries as they relate to tv ads, web videos, industrial & commercial video, and branded films.

 

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