HBO Chairman & CEO Richard Plepler noted that there are about 10 million broadband-only homes, which is expected to increase. “That is a large and growing opportunity that should no longer be left untapped,” says Plepler, “It is time to remove all barriers to those who want HBO. So, in 2015, we will launch a stand-alone, over-the-top, HBO service in the United States. We will work with our current partners. And, we will explore models with new partners. All in, there are 80 million homes that do not have HBO and we will use all means at our disposal to go after them.”
HBO’s most popular show, Game of Thrones, has been ranked as the most pirated show across the world since you can only watch it with an HBO subscription and cable package or buy the DVDs. Plepler proposes three different distribution models: sell online-only service through HBO’s cable providers; distribute services through Amazon, Google, or Microsoft; and the Netflix model that will bring streaming services directly to the consumer.
As long as I get to watch my Game of Thrones, I think I’ll be happy! HBO’s streaming services are set to launch in 2015 so get ready to binge on your favorite shows!
Universal Music Group is taking product placement to a whole new level! They are allowing advertisers to insert their brands into existing music videos and then change them out for a different one once the campaign is complete.
They struck a deal with MirriAd, which provides the technology to reinsert brands into music videos. With many YouTube consumers ignoring or skipping ads this offers a subtle way for advertisers to get their image out. Aside from allowing advertisers to sponsor a video for a limited time, this new technology will also allow Universal Music Group to use different versions of a video to viewers with different interests.
Watch the video below and you’ll see what we mean!
With summer’s end comes new fall TV shows! So find your favorite hoodie and get ready to cozy up on the couch! There are dozens of new shows premiering this fall, which will keep your weeknights pretty darn busy, but do you know which ones are worth watching?
With some research and plenty of trailer views, I’ve settled on the top 3 shows you need to tune into this fall!
Premiere: Sept. 22nd, Mondays at 8 p.m.
Gotham is a story that has never been told, which makes it that much more exciting and worth watching. Although you know where most of the characters end up, you don’t know how they got there. We’ll be able to witness the beginnings of James Gordon, Catwoman, Bruce Wayne, Ivy, and many more villains and vigilantes from the DC comics.
How to Get Away with Murder (ABC)
Premiere: Sept. 25th, Thursdays at 10 p.m.
A mysterious criminal defense professor gets entangled with 4 law students from her class, but little do they know they need to apply what they learned from class to real life. From just the previews, How to Get Away with Murder looks like an intense, suspense-driven thriller that will have you on the edge of your seat! Plus Viola Davis plays a very intimidating professor and I’m eager to find out how everyone gets tangled together.
Premiere: Sept. 26th, Full Season Only on Amazon
First off, I had no idea Amazon has their own original series! Looks like I might have to look into getting Amazon Prime. Transparent is about a trans parent who hasn’t told his adult children that he’s living as a woman, but his children aren’t being honest about who they are either. Creator, Jill Solloway, delves into how hard life can be when the way you see yourself doesn’t match the way others see you. Not only is this a relatable show, but groundbreaking television.
These are only a few shows that Entertainment Weekly and I seem to agree on. What shows are you looking forward to this fall?
Fall isn’t just about falling leaves, Halloween candy, and pumpkin spice lattes; it’s also a time when some of the most anticipated movies debut on the big screen!
There are a ton of movies coming out this Fall, but here are just a few of Fall’s movie lineup and some of the films I’m looking forward to seeing!
The Maze Runner – Sept. 19th
St. Vincent – Oct. 24th
Bill Murray stars as a rugged war veteran and an unlikely mentor for a child of divorce. St. Vincent is guaranteed to bring equal amounts of tears and laughter.
Intersteller – Nov. 7th
Want to check out more of this Fall’s lineup? Check out the latest trailers at IGN.
You don’t have to be into video games to like this next ad. This live-action trailer for Activision’s Destiny is a new post-apocalyptic shooter game with, what I think is, a fun Guardians of the Galaxy-esque feel. This is an action packed ad with a little sly comedy and did I mention it also features Led Zeppelin’s music?
The game is set 700 years in the future featuring humans struggling to stay alive in a solar system they’ve colonized. It was directed by Joseph Kosinski who also directed Oblivion and Tron: Legacy, and shot by Oscar winning Claudio Miranda from Life of Pi. Effects were created by Legacy Effects. I pretty awesome team if you ask me!