Inspiring Holiday Ads

There’s no escaping it; it’s that time of year where holiday ads bombard your TV screens. Some will make you cry, others will make you want to buy everything, and some will inspire you to get into the Christmas spirit! Here are a few older commercials that will get you excited about the holidays!

 

John Lewis – The Journey (2012)

The UK retail company always gets it right during the holidays! This years ad was created by Adam & Eve DDB and focuses on a snowman love story.

 

Canadian Tire (2012)

This adorable ad features a young boy who is worried Santa won’t know where his new house is, but dad is quick to fix that! This ad was created by the ad agency Taxi.

 

Harvey Nichols – Avoid the Same Dress Disaster (2012)

This sci-fi inspired ad is a creative spin on a holiday dilemma! This one won’t make you cry, but it will give you a good laugh!


Katlyn Ness

Katlyn Ness is the Production Coordinator for Explore Media, an award-winning digital video production company headquartered in South Bend, Indiana.  She blogs about the advertising, film and music industries as they relate to tv ads, web videos, industrial & commercial video, and branded films.

 

Air Wick’s Scent of Home

Smell is the strongest sense tied to memory and it can be a powerful emotional trigger. Air Wick captures the scent of home tin their long-form ad from Droga5. They show how scent triggers cozy memories of home by infusing candles and sending them to a U.S. service member stationed overseas so he can be closer to his family.


 

Katlyn NessKatlyn Ness is the Production Coordinator for Explore Media, an award-winning digital video production company headquartered in South Bend, Indiana.  She blogs about the advertising, film and music industries as they relate to tv ads, web videos, industrial & commercial video, and branded films.

Nostalgic Holiday Ads

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It’s the season for some of the best advertising and your TV is probably full of heartwarming and humorous holiday ads! Here are a few of some of the best nostalgic commercials to get you in the holiday spirit!

 

 

 

M&M’s – Faint

CocaCola – Polar Bears

Walmart – Snow

 


Katlyn NessKatlyn Ness is the Production Coordinator for Explore Media, an award-winning digital video production company headquartered in South Bend, Indiana.  She blogs about the advertising, film and music industries as they relate to tv ads, web videos, industrial & commercial video, and branded films.

 

Monday Movie Trailers

It’s been a big week for two of the most anticipated movie trailers! Who knew you could get so excited over previews!?

 

Jurassic World

Lets start off with Jurassic World! One of my favorite movies growing up is getting a 4th edition 22 years later after the original Jurassic Park. Isla Nublar now features a functioning dinosaur theme park. With visitor rates declining, a new dinosaur is created. Of course something is bound to go terribly wrong. Jurassic World premieres June 12th.

 

Star Wars Episode VII: The Force Awakens

And let’s not forget Star Wars! The trailer has arrived and the year long wait has begun. Star Wars Episode VII: The Force Awakens is packed with old-school vehicles and it seems like J.J. Abrams is staying consistent with the older movies. Catch it in theaters December 2015. But enough reading, just watch!


Katlyn NessKatlyn Ness is the Production Coordinator for Explore Media, an award-winning digital video production company headquartered in South Bend, Indiana.  She blogs about the advertising, film and music industries as they relate to tv ads, web videos, industrial & commercial video, and branded films.

How to Prep your Video Interviewee

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When you produce corporate videos and commercials, you sometimes have to work with talent or interviewees who have never been in front of the camera before. Not everyone is a confident or camera friendly subject. As the person interviewing or directing, you have tremendous influence over how the shoot goes. Here are a few tips to prep your talent for video glory.

 

 

1. “Take your time”

Assure the talent that if they get tangled up in their words they can start over. This isn’t live and no one is going to see them mess up. Explain to them the video will be edited and it’s your job to make them look good. Make it more of a conversational situation, tell them to ignore the cameras, just be themselves and share their story with you.

 

2. “Put the question back into your answer.”

Ask your interviewee to incorporate the question into their answer to give the viewer context to what they are saying. If they phrase their response with the question included, the answer can stand on it’s own and can naturally carry the story without disconnecting voice overs or text.

 

3. “Don’t hate me when I pause us during a take.”

There will be distractions, lighting issues, and noises. So make your interviewee aware that you will most likely encounter something that requires are retake. If you prepare them for it ahead of time it won’t seem quite as jarring when you have to interrupt them mid take because something ruined the shot.


Katlyn NessKatlyn Ness is the Production Coordinator for Explore Media, an award-winning digital video production company headquartered in South Bend, Indiana.  She blogs about the advertising, film and music industries as they relate to tv ads, web videos, industrial & commercial video, and branded films.

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