Got Milk?

got-milk-logo

We have a cute commercial from ‘Got Milk?’ that will definitely cure your case of the Mondays!

Goodby, Silverstein & Partners, who created the infamous tagline in 1993, and Claifornia Milk Processor Board say milk has been losing its relevance. They want to restore milk as the right choice for families so they’ve launched a new campaign that highlights how a person’s future is determined by nutritional choices.

Champion

The ad, “Champion,” is directed by Harold Einstein and is a really cute piece that takes place in a grocery store. This campaign embraces a parent’s desire for their children to have a successful and healthy future.

Mobility, Mobility, Mobility!

Screen Shot 2014-08-17 at 3.24.26 PM
When working on a set, nothing is more important than mobility. We’ve definitely learned the hard way when working on a commercial with multiple locations within the same vicinity. Mobility makes everything easier, for everyone. From our own experience, we’ve come up with a few ideas to always have in mind on a big shoot.

 

1. Wheels on Everything!

 

No joke. This includes lights and any jibs, jabs, dollies, and coolers. It’s no fun carrying a camera jib across two intersections; let me tell ya… Always make sure to ask if the equipment has wheels, this is one minor detail we regretfully forgot to ask since we’ve always had wheels before.

 

2. Golf Carts

 

Golf carts come in handy when you’re moving locations, even if it’s right down the street. Camera crew can leave early and go set up while other’s break down production at the previous location. We ended up getting golf carts for a future production and it made a world of a difference! Plus we looked cool!

Screen Shot 2014-08-17 at 3.23.58 PM

 

3. Passenger Van

 

Nothing is worse than driving from location to location and trying to figure out a place for everyone to park. A passenger van can hold up to 16 people so they are definitely worth renting. Everyone is together and we don’t have to worry about a million cars, but if you decide to throw some equipment in there, make sure you have room for everyone.

 

All in all, everything did work out for the best and the shots turned out amazing, but behind the scenes, things could have been a bit easier. Every video shoot is a learning experience and these are three things I will always think of when planning our next shoot!

 

Screen Shot 2014-08-17 at 3.24.49 PM

Product Placement: Yay or Nay?

Screen Shot 2014-08-11 at 8.41.54 AM

Usually you have to wait till commercial before you’re bombarded with brand marketing, but ever since 1982 when E.T. ate those Reese’s Pieces, brands and marketers have embraced product placement.

Product placement has become one of the most common forms of marketing, whether it’s a subtle prop in the background or a brand call-out, but some people think it can be a bit distracting. Watch some of product placements greatest moments and tell us what you think about product placement.

 

30 Rock (2006)

The cast of 30 Rock mocks the way TV shows use product placement, which makes for a great product placement…

 

Wayne’s World (1992) 

This is a classic scene from Wayne’s World where Wayne and Garth sell you anything they can get their hands on, while Rob Lowe stands there completely oblivious.

 

Hawaii-5-0 (2012)

Well that’s not obvious. This guy really loves Subway. I’m sold!

 

How do you feel about product placements? Are they distracting, or do you think it’s a lot better than having to wait through commercials?

Ad of the Day – Under Armour “I Will What I Want”

 

ua-3

This new Under Armour campaign aims to empower, not just female athletes, but athletic females. This first spot stars Misty Copeland, a ballerina soloist, in “I Will What I Want,” as a young voice reads snippets from Copeland’s rejection letters she had previously received while pursuing her dream.

Along with Copeland, the print ads will feature other female athletes, including, Olympic gold medalist Lindsey Vonn, tennis player Sloane Stephens and soccer star Kelley O’Hara.

Not only is Under Armour expanding their market, but they are sending a positive message to women, and that’s something I think we can all agree on!

When the Bad Guy Wins

Screen Shot 2014-07-28 at 9.09.55 AMWe’re so used to watching the good guy win, or the couple live happily ever after. But, you know what I like, I like when movies take a turn you didn’t see coming, and the bad guy wins. These endings get stuck in your mind and leave you shocked. Here are a few of the top movies where the bad guy wins!

 
 
 

Seven This one is a downer, ending with the antagonist not only defeating the protagonist on a visceral level, but a psychological one as well. Rosemary’s Baby This terrifying classic remains one of the greatest horror films of all time for good reason. Rosemary has decided that if she can’t beat them, she might as well join them, a terrifying note that lingers in the viewer’s mind. The Usual Suspects In this clever thriller, five men are arrested in the wake of a truck hijacking and you don’t figure out who the master criminal is until the very end. You kind of have to watch each movie to understand how it all comes together at the end and these are just a few of the top movies where the bad guy wins. You can check out more, here.

Copyright 2014 Explore Media Digital Video and Television Advertising Production · 113 1/2 E. Lexington Ave Elkhart, IN 46516 · (574) 875-5565 · info@explore-media.com

RSS Feed · Log in· Business Theme by Organic Themes · WordPress Hosting

Organic Themes