We have a cute commercial from ‘Got Milk?’ that will definitely cure your case of the Mondays!
Goodby, Silverstein & Partners, who created the infamous tagline in 1993, and Claifornia Milk Processor Board say milk has been losing its relevance. They want to restore milk as the right choice for families so they’ve launched a new campaign that highlights how a person’s future is determined by nutritional choices.
The ad, “Champion,” is directed by Harold Einstein and is a really cute piece that takes place in a grocery store. This campaign embraces a parent’s desire for their children to have a successful and healthy future.
When working on a set, nothing is more important than mobility. We’ve definitely learned the hard way when working on a commercial with multiple locations within the same vicinity. Mobility makes everything easier, for everyone. From our own experience, we’ve come up with a few ideas to always have in mind on a big shoot.
1. Wheels on Everything!
No joke. This includes lights and any jibs, jabs, dollies, and coolers. It’s no fun carrying a camera jib across two intersections; let me tell ya… Always make sure to ask if the equipment has wheels, this is one minor detail we regretfully forgot to ask since we’ve always had wheels before.
2. Golf Carts
Golf carts come in handy when you’re moving locations, even if it’s right down the street. Camera crew can leave early and go set up while other’s break down production at the previous location. We ended up getting golf carts for a future production and it made a world of a difference! Plus we looked cool!
3. Passenger Van
Nothing is worse than driving from location to location and trying to figure out a place for everyone to park. A passenger van can hold up to 16 people so they are definitely worth renting. Everyone is together and we don’t have to worry about a million cars, but if you decide to throw some equipment in there, make sure you have room for everyone.
All in all, everything did work out for the best and the shots turned out amazing, but behind the scenes, things could have been a bit easier. Every video shoot is a learning experience and these are three things I will always think of when planning our next shoot!
We’re so used to watching the good guy win, or the couple live happily ever after. But, you know what I like, I like when movies take a turn you didn’t see coming, and the bad guy wins. These endings get stuck in your mind and leave you shocked. Here are a few of the top movies where the bad guy wins!
Seven This one is a downer, ending with the antagonist not only defeating the protagonist on a visceral level, but a psychological one as well. Rosemary’s Baby This terrifying classic remains one of the greatest horror films of all time for good reason. Rosemary has decided that if she can’t beat them, she might as well join them, a terrifying note that lingers in the viewer’s mind. The Usual Suspects In this clever thriller, five men are arrested in the wake of a truck hijacking and you don’t figure out who the master criminal is until the very end. You kind of have to watch each movie to understand how it all comes together at the end and these are just a few of the top movies where the bad guy wins. You can check out more, here.